Vision Care Product News

SEP 2017

Product information for optical people.

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September 2017 89 C V I n c • 3 1 2 . 3 9 9 . 9 0 9 1 • T r a v i s J R e e d . c o m • M a i l @ C r e a t i v e V i s i o n a r y I n c . c o m way to go, so it's worth it to set aside a bi-weekly budget and ask your lo- cal florist for a wholesale price and a stack of business cards so you can help promote them. ey will get endless compliments, and many patients will use that card to place an order.e florist will notice and in all probability will become more generous with price over time. Ask for arrangements that are clean, simple and very long lasting. Some orchids or calla lilies can be submerged underwater to last for weeks or longer. DECORATIVE ITEMS A few vases, small art prints, candle holders and other décor in your new color added to some of your optical shelf displays can tie in nicely and draw attention to your frames. Props oen look stronger in clusters of odd numbers in varied heights, so group three items to create an invisible tri- angle with their varied heights. HIGHER COST Flooring: ere are several great options. Consider carpet tiles because they are easy to swap one out if it gets a coffee stain or worn out before the others. Flor.com has a great assortment. Carpet tiles are also a great way to add a pop of color to the bottom of a window display or as a faux area rug. Many practic- es are going with modern options such as ceramic tile, luxury vinyl tile (LVT), vinyl composition tile (VCT), hardwood or laminates. Fixtures: ese oen look the most dated of anything in a practice. While no one wants to spend the money to replace them when they are still fully functional it might be time to bite that bullet. If you re- place some or all of the laminate on the fixtures, this can totally reinvent them. Also consider replacing any built-in lights with brighter LED bulbs. Warmer looking light is very flattering on eyes and skin tones, but cool, almost bluish-white look- ing LED lights make the colors in frames pop out. e best combina- tion can be warm lights over areas with mirrors and cool lighting pro- jected on areas with frames. You can also play it safe and get neutral light- ing that is in the middle between warm and cool. When you are ready to refresh your practice's space, make a list of what needs to be done and a bud- get so that you can do it in stages, perhaps every year for the next three to five years. Commit to one big renovation and a couple of small ones each year. If you need help making these decisions and finding the right vendors, hire a consultant or an interior designer. Make sure their decisions feel correct for your brand image and that the changes don't feel so modern that they could look dated in a few years. Check out what your favorite stores are doing in your area and duplicate that with your own spin on the designs. Travis J. Reed is owner of Creative Visionary Inc., a company that provides visual merchandising, interior design and special event production services for the optical industry. It doesn't have to cost an arm and a leg to refresh and update the look of your practice. Paint, modern décor and better lighting are relatively small changes that will make your space worthy of a second look—and increased popularity. Themed displays Accent wall color Decals create visual interest Throw pillows

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