Vision Care Product News

SEP 2017

Product information for optical people.

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Page 87 of 99

By Mark Clark, ABOC In today's era of mobile devices, us- ing instant messaging or texting— or "pinging" as it's known because of the alert that sounds on a smart- phone—has become a highly effec- tive medium for communication. estimates that texts typically have a 99% open rate and a 90-second response time. So what better way to reach your pa- tients than via SMS (short message service)? SMS and other tech-driv- en services are the focus for these specialty companies: Solution- reach, Demandforce, 4PatientCare and WebSystem3. ese services will integrate with most practice management soware platforms to remind patients of up- coming appointments and promo- tions through text, email or phone calls. Adding this mode of commu- nication alone can pay dividends quency and efficiency. Offering a great deal of flexibility, 4PatientCare allows organizations to design services to reflect unique preferences for scheduling, remind- ers, recalls, pick up and no-show communications. It also allows free- dom to create custom communica- tions, including postal, unique mes- saging, drag and drop newsletters, and meticulously executed market- ing and communication initiatives, all designed to reflect the look and feel of each individual company. Care Coordination (CareCo) is the latest addition to the 4Patient- Care suite, solving the inefficien- cies and frustration of the referral process with one unifying plat- form. CareCo automatically con- nects multiple entities on disparate systems to present a unified view of the patient journey throughout the referral process. 86 September 2017 BusinessSolutions S MS (S hort Mes s ag e S erv ice) technolog y is jus t the s tart of what thes e practice manag ement s ys tems prov ide to s tay in touch with your patients and build your practice. above the monthly service fee. An- other focus of these technologies is to capture and control reviews for your online reputation, which is an important element of how your business is perceived in cyberspace. 4PatientCare Specializing in the eyecare field, 4PatientCare has been in the pa- tient communication business for more than 18 years. e compa- ny offers bidirectional integration with office practice management soware. It offers real-time sched- uling within the actual office sched- uling soware for major practice management system providers. e system is set up to follow all of the complex scheduling rules and any ongoing updates to available appointments with unbeatable fre- VCPN Photo courtesy of Solutionreach

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