Vision Care Product News

SEP 2017

Product information for optical people.

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Page 83 of 99

D E L I V E R I N G P R O D U C T I N F O R M AT I O N F O R O P T I C A L P E O P L E S I N C E T H E T U R N O F T H E C E N T U R Y Someone who recognizes the importance of staying up to speed with new product information, who prides himself or herself on being able to offer patients the latest in vision product innovations by remaining constantly informed. WHO IS THE VCPN READER? *based on results of a reader survey conducted by GfK Market Research, September 2015 A recent survey* of ECPs revealed that half of regular VCPN readers consider product information the most important content an optical publication can deliver and look to VCPN as their first choice for that content. s

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