Vision Care Product News

SEP 2017

Product information for optical people.

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60 September 2017 SHARPER IMAGE By Cara Huzinec A good men's line can be hard to find, but WestGroupe may have just the right thing. Evatik, which was launched in 2009, is a distinc- tively masculine, high-quality eye- wear collection that ranges from bold and assertive to minimalist and sleek. "Men have become more de- manding in their style choices, both in fashion and eyewear," said Beverly Suliteanu, WestGroupe's vice president of product devel- opment. "Evatik was one of the first dedicated men's collections that focused on stylish, detailed- oriented eyewear." e Evatik collection does a beau- tiful job of balancing luxury and color with comfort and wearabili- ty. WestGroupe uses best-in-class materials such as high-grade stain- less steel, Japanese titanium and Mazzuchelli acetate. European components includ- ing OBE and Redtenbacher spring hinges provide an extra measure of durability and comfort, while nylon coated screws ensure that three- and five-barrel hinges do not loosen. On the design side, laser cutting techniques allow for fine detailing and an array of coloring techniques including spray appli- cations, digital printing and hand painting make the frames pop with on-trend coloring. e wide vari- ety of sizing, from 52-60, is another key selling feature. e fall 2017 collection com- prises eight new models for your most discerning customers. One highlight, style E-9156, combines a round, Japanese mono-block ti- tanium front with beta titanium temples. A laser-cut split temple adds additional detail, and the ti- tanium temple tip cap is discreet- ly engraved with an "E." e style E-9155 provides a twist to the popular crystal trend by playing with acetate contrasts and custom-engraved OBE UNO flex hinges provide for a discreet logo. Designed around a custom hinge, both E-9166 and E-9167 are made from a single block of stain- less steel, eliminating the need for soldering and providing a stronger, more aesthetically pleasing look. A pinstripe design is lasered onto the temples and brought alive by two-tone coloring. "Since the brand's inception, we have had a strong vision of who the Evatik man is," Suliteanu ex- plained. "e brand was created around evolving technology and to this day, continues to evolve and grow from both a stylistic and technical standpoint." Driven by fashion and solid engineering, WestGroupe's Evatik collection knows how to cater to the modern man. W e s t G r o u p e • 8 5 5 . 4 5 5 . 0 0 4 2 • W e s t G r o u p e . c o m • I n f o @ W e s t G r o u p e . c o m

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