Vision Care Product News

SEP 2017

Product information for optical people.

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Page 57 of 99

THE DARING STYLE OF POLICE By Michele Silver Madonna, Michael Jackson, the "Brat Pack," acid-wash jeans, neon and big hair were just some of the pop-cul- ture phenomenons in the 1980s. e Italian-made Police brand by De Rigo Vision (distributed by De Rigo REM in the U.S.) also emerged onto the fashion landscape in 1983 as an expression of rebellion characterized by this decade. "e eighties can be addressed as perhaps one of the most significant eras in terms of innovation and ad- vancement in the fashion industry," stated Enrico Furlan, creative director, house brands of De Rigo Vision. "As for the eyewear industry, sunglasses tran- scended from being just ordinary items to an absolutely essential accessory." Now carried in more than 80 countries, Police eyewear is far from dated; in fact, Robert Downey, Jr. wore style Neymar Jr. 1 (named aer soccer superstar and Olympic gold medalist Neymar Jr.) in last year's Marvel blockbuster, Captain America: Civil War. Additional brand ambassadors have included inherent Hollywood rebels Bruce Willis, David Beckham and George Clooney. e fall collection, with the brand's signature "P" wing logo, features two sun and four ophthalmic styles in subcollections Heritage Urban, Core and Fast Fashion/Discovery for men and Savage, Goldeneye and Wonder for women. Metropolitan-inspired Heritage Urban links Police's past and present. Light and flexible, Core rein- terprets signature elements in a mod- ern way, and Fast Fashion/Discovery is an exploration of cool, epitomizing the latest trends with avant-garde silhou- ettes and cutting-edge materials. Savage experiments with bold and feminine color palettes juxtaposed edgy accents to deliver a playful look, while Goldeneye is defined by its keen attention to detail with multifaceted construction and stunning metal de- tailing that boasts a thin or flat profile. Each style in the Wonder Collection packs a daring personality with its ar- ray of oversized, stand-out silhouettes that ooze modern details. "e Police customer is someone who searches for a style that interprets trends in a per- sonal and unique way," Furlan said, who added that the edgy eyewear ap- peals to those who have followed the brand's evolution as well as first-timers who want to take a fashion risk and fly on those iconic wings. De Rigo REM 800.423.3023 • DeRigo.US • CustomerService@DeRigo.US 56 September 2017 WONDER HIGHWAY

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