Vision Care Product News

SEP 2017

Product information for optical people.

Issue link:

Contents of this Issue


Page 51 of 99

feature ergonomic and inter- changeable nosepads in two sizes on the metal styles, ergonomic anti-slip tips and an adjustable pantoscopic angle. MADE TO BE MODULAR e new SAFILO optical frames are a modular design system with a varied choice of materials, shapes and sizes with spare parts that can be ordered and replaced. All elements are created to be easily assembled and disassembled in a way that quickly allows an optician to repair or change the parts. Signaling a return to company- branded products and to cover all optical market opportunities, this newly launched SAFILO eyewear collection is complemented by a wide portfolio of brands, includ- ing KIDS by SAFILO, SEVENTH STREET by SAFILO for youth, and Elasta and Emozioni for the mature market. In an exclusive interview with VCPN, Safilo's CEO Luisa Delga- do remarked about the company's relaunching of its house brands: "ey are our history. For many years, Safilo was enamored only with licenses. It was perceived as more sexy than working on our own core brands. We have changed that, and today we put our best people on our own core brands, from Carrerra to Polaroid, Safilo to Smith. In the U.S. we also focus on brands such as Elasta Emozioni and Chesterfield. We see our core as our house brands, representing between 40% and 50% of our business." Eye we a r & F a s h i o n Canalino02 Canalino03 Calibro01 Bussola01 Buratto01 Bussola03 50 September 2017 VCPN SAFILO frames are designed as a modular system with a choice of materials, shapes and sizes with parts that can be replaced. The hinge mechanism involves six components so the tem- ples can be adapted to every face.

Articles in this issue

Links on this page

Archives of this issue

view archives of Vision Care Product News - SEP 2017