Vision Care Product News

SEP 2017

Product information for optical people.

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Page 45 of 99

SAME FACTORY, LOWER PRICES Virtually all frames in the value category are manufactured in China. Once considered provid- ers of low-quality eyewear, the tide has turned quite a bit—which is music to vendors' and ECPs' ears. "Our frames come from the same Asian factories as most designer brands, and we use the same ma- terials and manufacturing meth- ods. Our workmanship is identi- cal but without the designer cost," Kautsky said. Paula Weissman, VP of mar- keting at Modern Optical Inter- national, concurred and stressed that cost-conscious patients have increasingly turned to the inter- net for "transparency and value." She expressed, "Consumers want the designer look without the de- signer prices. Eyewear is no excep- tion. Getting something for less is simply the new consumer way of shopping." FABULOUS FOR FALL When it comes to new product de- velopment, all of these companies follow fashion trends and adapt their product lines accordingly. Kautsky frequently travels to the factories to make sure newer looks are translated into a product line that will ultimately please buyers and patients. For fall, ECPs can look forward to new materials, such as the ex- tremely lightweight and strong plastic known as Ultem from Eight to Eighty Eyewear, and ex- pansions of the titanium models from e Britalia Group. Modern Optical International will debut 73 releases, with a spe- cial emphasis on its extended-size women's collection, GB+. Be sure to check out the eight new styles featuring chic designs in bold, rich tones. is new season introduc- es several rounded silhouettes in autumnal hues such as burgundy and color-infused tortoises. Mixed materials and smartly placed met- al accents create a contemporary vibe. Temple details including tex- turized surfaces and embedded embellishments elevate the versa- tile collection. Value frames offer the perfect opportunity for ECPs to compete with online sales, offer special promotions that encourage mul- tiple purchases, and to stock their frame boards with options that are fully covered by insurance for the dollar-challenged consumer. Sharon Leonard, LDO, ABOC AC, FCLSA, is a licensed opti- cian and contact lens practi- tioner in the Syracuse, NY, area. Eye we a r & F a s h i o n 44 September 2017 VCPN WHERE TO FIND IT: The Britalia Group 800.323.2409 • // Eight to Eighty Eyewear 516.705.8000 • // i-dealoptics 800.758.6249 • // Modern Optical International 800.262.8761 • Eight to Eighty Eyewear, Stella Eight to Eighty Eyewear, Pam i-dealoptics, Casino Eyewear Liam Skylar i-dealoptics, Casino Eyewear, Claire

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