Vision Care Product News

SEP 2017

Product information for optical people.

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VisionCareProducts.com VCPN 42 September 2017 By Sharon Leonard, LDO, ABOC-AC, FCLSA Independent eyecare profession- als (ECPs) who dispense glasses are constantly faced with what to carry on their frame boards. Savvy buyers will have a solid handle on the demographics of their practice, and most optical offices work with the "average" pa- tient from varying income levels, age categories and lifestyle needs. Meeting those needs as well as providing frames that qualify for myriad insurance plans can be a delicate balancing act. UNCERTAIN FUTURES In the eyecare world, there are in- creasing pressures that have been exacerbated by the uncertain fu- ture of insurance availability. On- line retailers have also taken some nibbles from the average ECP's sales. Additionally, some areas of the country have not fully recov- ered from the 2008 depression. As a result, value eyewear has become even more critical in the frame-buying landscape, and there are a number of manufac- turers including Modern Optical International, Eight to Eighty Eye- wear, i-dealoptics and e Britalia Group, for whom this category is their sweet spot. "I target this market because there is less demand for both the high end and the super cheap," said William Kautsky, president of e Britalia Group. "My clients prefer quality at mid-price, whereas in the urban areas most practices focus on high-end brand names or ex- tremely low end." Eight to Eighty Eyewear has a similar modus operadi, accord- ing to CEO Barry Slovinsky. e company's motto, "We are the high end of the low end", under- scores it's goal for producing styles that reflect current fashions and top-selling shapes and colors. Manufacturer i-dealoptics has a like-minded approach to this as- pect of the business."We continu- ally work with our manufacturing partners to produce the highest quality, fully featured and best-fin- ished frames while at the most controlled price points possible," said Matt Weingarden, VP of mar- keting. "We specialize in filling the needs of the eyewear market with innovation, quality and style." VYING FOR VALUE Eye we a r & F a s h i o n IT COMPRISES A SUBSTANTIAL PERCENTAGE OF BUSINESS FOR MANY U.S. DISPENSARIES, AND THE CURRENT CROP OF AFFORDABLE FRAMES ARE PLEASINGLY ON TREND. Modern Optical, Fascinate Modern Optical, Intellect Modern Optical, Savvy

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