Vision Care Product News

SEP 2017

Product information for optical people.

Issue link:

Contents of this Issue


Page 41 of 99

40 September 2017 Eyewear&Fashion As a Montclairian for the past nine years, I have passed by this optical boutique countless times. What I didn't realize is the sheer volume of designer eyewear housed in this 900-square-foot store in existence since the 1960s, now owned by Bill Berk since 1972. e bedroom community of Montclair, NJ, has been drawing New Yorkers by the trainloads over the past 10 years. Ethnic restau- rants, good public schools, prox- imity to NYC, an art museum and annual festivals for film, food and wine have made this urban/subur- ban town very desirable. Gleek & Howard's frame boards are filled with stunning looks from Blake Kuwahara, Lindberg, SALT, Silhouette (this was one of the first European brands he stocked), Anne et Valentin, Mykita, Face à Face, Bar- ton Perriera, Jacques Durand, Feb. 31 and Moscot (Gleek & Howard is the only location in New Jersey that sells this NYC-based brand). Finding new inventory from Europe and Japan is "an obsession," Berk shared. But he takes just as much pride in producing state-of-the-art lenses for his patients. "We try to accen- tuate the optics–we're trying to give people quality," said optician Justin Elmini (pictured above, le, next to Berk). "It's all about demonstrating the value to the patients and stand- ing by the product." When it was time for my fitting, I was struck by the super focused way in which Berk effortlessly chose five frames for me, each one funkier than the last but yet still wearable. We piled them in the store's "Wish Dish" (an antique-looking plate with a spectacle image) located on the counter in the middle of the store. en he patiently watched me put them on, explaining what he liked about each frame for my facial characteristics and lifestyle. Acetate styles from Bevel and theo fit my petite face the best; Berk es- pecially loved a theo model in black with a middle layer of orange while I embraced a geometric pair from the Plie collection from the theo + James collaboration. Gleek & Howard, which Berk re- fers to as a "little giant" of designer eyewear, will undergo a renovation over the next year. Aer all, for a shop that draws patients from a 25- mile radius, it seems fitting to have an interior design that reflects the hand-selected inventory and up- scale quality of the optical work in progress here. G L E E K & H O W A R D O P T I C I A N S 1 0 S . F U L L E R T O N A V E . , M O N T C L A I R , N J G L E E K A N D H O W A R D . C O M VCPN

Articles in this issue

Links on this page

Archives of this issue

view archives of Vision Care Product News - SEP 2017