Vision Care Product News

SEP 2017

Product information for optical people.

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Page 37 of 99 VCPN 36 September 2017 Eye we a r & Fa s h i o n ate custom-made contemporary precious eyewear that underlines the unique personality of the wear- er." For fall/winter '17, Atelier will offer art deco-inspired designs with clear geometric lines, onyx stones and baguette diamonds. Precious metals and high-end bling also take center stage in Ør- green's Grand Danois collection. "e name reflects Ørgreen's ped- igree of materials, precision and regal designs," explained Eja Jo- hansen, PR and communications manager. A base layer of 24-kar- at gold is topped with a layer of either 18-karat gold, palladium or ruthenium in addition to dia- mond details; the collection ap- peals to the wearer who craves a "contemporary yet timeless look." In adherence with United Nations guidelines, Ørgreen Optics sources ethically, supporting the elimina- tion of "conflict diamonds." DRAMA QUEEN Debuting for SILMO, a sun col- lection from designer Sheila Vance of Sama Eyewear in col- laboration with jewelry designer Loree Rodkin finds inspiration in decadence and drama. "From the couture and pret-a-porter runways, we saw fabulous state- ment jewelry done in incredi- ble crystals, onyx, minerals and gold," Vance said. "ere was also an influence that [Loree Rodkin] was intrigued with— Bijoux Punk—that was adapted in the colors, styles and place- ments of stones." e Loree Rodkin by Sama Eyewear collec- tion uses plating in 24-karat yel- low gold, 18-karat rose gold and genuine platinum to showcase custom Swarovski crystals as well as skulls, studs and other art deco shapes in cut onyx and marcasite. SLOW HAND is caliber of eyewear takes lon- ger to produce than its economi- cal counterparts, and Reyes Mileti explained that this level of artisan- ship can lead to lifelong customers. "I think brand loyalty starts when a client buys that frame for the first time and they realize that the qual- ity will last much longer than the average frame," she said. "When people move into this category of eyewear, they want the frame to be durable, attractive and something they look forward to wearing." A single frame in the Grand Danois collection takes a pains- taking seven to eight months to produce, according to Johansen. Each style is set with one to 10 high-quality diamonds, appearing as a luxurious yet subtle detail." Atelier frames can take 10 to 12 weeks, depending on the design/ embellishment ordered, accord- ing to McGinley. "Each piece is truly a work of art from start to finish–with more than 240 steps meticulously craed by hand in our workshop," she said. While a labor-intensive, precious metal and gemstone-adorned pair of eyewear may not be recognized for its true value to those other than the wearer, that really doesn't matter. De Muenynck likens jew- elry-inspired eyewear to having a custom-made suit with a beautiful inner lining that no one sees, but the wearer knows it's there. "Our patients are mainly looking for two things: exclusivity and social status. Knowing that it is high-end makes them feel proud." Silhouette Atelier 800.223.0180 • Loree Rodkin by Sama Eyewear 877.788.7262 VCPN

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