Vision Care Product News

SEP 2017

Product information for optical people.

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September 2017 35 Eye we a r & Fa s h i o n By Kaitlyn Robertson ere's top of the line, and then there's the tippy top of the line. A select number of manufacturers produce eyewear that's fancy enough to wear with a couture dress from Gucci and a vintage Judith Leiber purse. e customer for this type of pur- chase seeks a premium pair of glasses, oen made just for them. Frederic De Muenynck, a European optician who hails from a long line of eye- care professionals, operates two stores in Monaco and cares for many of the royal families in Europe. "rough our expe- rience, premium customers definitely do not want frames that casual customers can buy. High end is not just dealing with price but rather exclusivity and luxury," De Muenynck said. Jessica Reyes Mileti, manager of Clair- mont Nichols Opticians in New York City, said that it's important to carry prestigious frames to set your retail establishment apart. "Some customers have a special occasion for which they want eyewear that will be like jewelry, and some just like to treat themselves to a pair of glasses that makes them feel good." GOLD STANDARD e first step is using premium materials, and the Atelier collection from Silhou- ette does just that. e elegant frames are made with 18-karat yellow, white or rose gold and then get taken a notch up with ethically sourced diamonds, rubies and sapphires. According to Silvia McGinley, Atelier brand manager, each gemstone is selected by hand and all inlay woods are acquired from certified producers "to cre- Ørgreen • 816.220.7533 T H E U P P E R C R U S T Jewelry-inspired spectacles made from precious metals and decked out with gems offer a taste of the high life. VCPN

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