Vision Care Product News

SEP 2017

Product information for optical people.

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Take Patient Education to New Heights Educate your patients and build your practice with free services from AllAboutVision.com. Visit www.allaboutvision.com/ecp/ to learn about… • Free, comprehensive, trustworthy patient education • Free listings in the Eye Care Practice Network • Free Eye Health Videos for practice websites • Free Eye Health News Feeds for practice Facebook pages • And more! AllAboutVision.com is a leading provider of online eye health and vision correction information. We have hundreds of pages of easy-to-understand, trustworthy content that is developed with the input of eye care professionals on our Editorial Advisory Board. AllAboutVision.com is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and AllAboutVision.com are registered trademarks of Access Media. e m a i l m e a t J S @ V i s i o n C a r e P r o d u c t s . c o m 16 September 2017 VisionCareProducts.com VCPN ular note are some new electronic tools to assist attendees with their educational plans. These include the new Interactive Education Brochure to help attendees find the classes that matter most to them by searching keywords, creating book- marks and reading course descrip- tions, all in one location. Available along with the Education Brochure is the newly launched Education Concierge to help attendees select the best education options based on individual needs, navigate the registration process and effi- ciently schedule for the show. To further coordinate their learn- ing opportunities at the show, attendees can also access the new Education Highlights section of VisionExpoWest.com to cus- tomize the continuing education information they receive from show organizers. Also new this year, VEW will host three days of digital marketing dis- cussions in the new Google Partners Lounge led by a Google campaign strategist. For further show planning, in this special Vision Expo West 2017 issue of VCPN you'll find Expo Buzz detailing many of the specials, promotions and company events planned at the various exhibitors' booths throughout the show. So here we are, another September and another Vision Expo West, with these new tools at your fingertips to make it your most effective and efficient show yet. VIEWS ON VEW We will always need trade shows so we can meet face-to-face in order to conduct business, socialize, net- work and learn. A few years back, one of the established electronic marketing firms in optical launched a virtual trade show, where sem- inars were presented online and exhibitors and attendees had the opportunity to interact in real time. After a couple years trying this, the virtual trade show didn't gain any traction and quietly faded away. Because even in this era of predom- inantly electronic communication (such as in the article about sms on page 86), there's need for a specific time that the entire optical industry sets aside for in-person interaction. The success of the Vision Expos East and West reflects this. Twice a year, every year, the industry's par- ticipants are busy preparing for, participating in and following up on these two annual events. This year is no different as we gather to discuss where we are and where we are headed with our businesses. Of course, Vision Expo facilitates this by providing the educational sessions and exhibit floor that com- prise the event's foundation then builds upon that with new initia- tives each year. This year, of partic- JOHN SAILER V I E WS

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