Vision Care Product News

SEP 2017

Product information for optical people.

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Page 12 of 99

36 September 2017 11 VCPN YOUR TOTAL OPTICAL PRODUCT RESOURCE Making the rounds at fashion weeks throughout the world, Stevie Boi's NOIR spring/summer 2018 collection, which features both clothing as well as sunwear and accessories, exudes an edgy mood in the designer's favorite color, black. With spikes and studs and unusual shapes, Boi's sunwear collection includes both one-off couture pieces as well as a line of luxury sunglasses created in partnership with independent optical house EDA Frames. Boi, who first made his name appear- ing on the cover of Vogue Italia, intro- duced this, his first men's collection, at the Bernic Hotel in New York City this July. The designer behind Lady Gaga's "Poker Face" headpiece and "Judas" shades has a client list of celebrities who set the trends rather than follow them. In addition to Lady Gaga, Boi's regular fans include Elton John, Rihanna, Beyoncé, Madonna, Britney Spears and Katy Perry. To discover more about this avant garde designer, read the exclusive interview starting on page 46. Model wears 5B Chronicals • SBShades · 'ECLIPSE'-ING THE NEWS FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Our social media followers liked the educational videos and articles VCPN posted leading up to last month's solar eclipse. News that United Healthcare donated eclipse viewers and educational materials to thousands of children nationwide reached many followers. VCPN AT THE ACE AWARDS FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM VCPN was live at the Accessories Council ACE Awards at Cipriani in NYC. Safilo's Eden Wexler and VCPN's John Sailer snagged an exclusive interview with actress and honoree Eva Longoria, who talked about her must-have fashion accessory: sunglasses. TABLE OF CONTENTS UPFRONT VIEWS 16 Guest Editorial THINK ABOUT YOUR EYES by Christopher J. Babin, OD and Charlene Walton, OD 20 PRODUCT BUZZ 22 EXPO BUZZ 24 NOTEWORTHY When 'Zero' Means More 28 ONE-TO-ONE Kurt Atchison, President, Schneider Optical Machines, Inc. 30 EYEWEAR & FASHION The Upper Crust 35 Petite-Fit Road Test 38 Vying for Value 42 Interview Stevie Boi Wonder 46 New Collection Brings Safilo Back to Brand 48 Closeup Pretty in Pulitzer 52 Frame Front Joie de Vivre 54 Panorama The Daring Style of Police 56 Panorama Just Wear It 58 Panorama Sharper Image 60 NEW 62 26 On the Cover 48 Being Social 40 36

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