Vision Care Product News

MAY 2017

Product information for optical people.

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Page 76 of 83

VCPN OCTOBER 2016 14 LOOKING BACK VCPN LOOKING BACK May 2017 75 VCPN Take a virtual museum tour on your own electronic device at TRADITION WITH A DIGITAL TWIST By telling this company's story through images, Galleria Safilo takes viewers on a journey that dates back to the mid-1800s. Launched in February at MIDO, this digital museum highlights the company's history, technology and place in Italian eyewear manufacturing via its online gallery of images. Categorized by genre (such as "Safilo Story," lifestyle, sport and celebrity), brand and historical period, the website's images include not only eyewear but also the celebrities who wore them, antique optometric equipment and vintage and modern ads. Visitors to can register and create a personal gallery of favorite images, which can be downloaded and shared on social media. The website also features news and events and online versions of temporary exhibitions, such as "American Eyes," a photographic homage to American opticians shown in New York City in conjunction with International Vision Expo East. Courtesy of Galleria Safilo. S A F I L O S T O RY B R A N D S Wallis Simpson Kono glasses 1940s Polaroid Ad 1960s Tina Decor Ad Old Safilo Factory Elton John Flame sunglasses Elvis Grand Prix sunglasses Early Safilo glasses 1940s Sunglasses Early Lensmeter 1980s Polaroid Ad Safilo UFO A RT S C I E N C E A N T I Q U E C E L E B R I T Y L I F E S T Y L E A C T I V E

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