Vision Care Product News

MAY 2017

Product information for optical people.

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Page 39 of 83 VCPN 38 May 2017 By Jill J Luebbert, CPOT, ABOC In Italian, Tifosi means super fan or avid sports enthusiast. If those monikers describe your patients who run and cycle, Tifosi Optics has performance eyewear for them. e company holds the number one spot for sunglasses in specialty running and cycling retailers, ac- cording to 2016 statistics from mar- ket research firm e NPD Group of Port Washington, NY. Estab- lished in 2003, Tifosi Optics is now sold in more than 3,500 U.S. retail- ers and in more than 60 countries. e manufacturer focuses on enhancing the wearer's perfor- mance level with its shatterproof decentered polycarbonate lens and state-of-the-art polarized lens filter with embedded 100% UVA and UVB protection. Foto- tec lenses adjust rapidly to chang- ing lighting conditions to en- hance visual comfort, and Tifosi Optics offers the most Fototec options in the industry, accord- ing to a company spokesperson. ere are 23 Rxable models, the majority of which offer both single lens and interchangeable models. e chassis is made of lightweight and comfortable Grilamid TR-90 with hydrophil- ic rubber ear- and nosepieces to ensure a slip-free and secure fit. At last month's Vision Expo East, three styles were introduced: Syn- apse, Mira and Marzen. Synapse is a semi-rimless frame that features vented shatterproof lenses with fully adjustable ear- and nosepiec- es and comes in a variety of bold colors. Mira is another semi-rim- less option for smaller faces which makes it a sound choice for wom- en. Part of the established Swiv- elink collection, Marzen is a hybrid athleisure model that comes with two sets of interchangeable temples so the look can be changed from sporty to lifestyle. In addition to providing out- standing optics, the company prides itself on being ECP friendly; the lenses do not require a Tifosi lab. Moreover, the company offers free stock rotation of its collection Joe Earley, president, said. He fur- ther stressed, "We also want ECPs to maximize their margins where they can, so if a lab outside of ours has the expertise to cra the lenses for our models, we don't want to interfere in that relationship." Jill J. Luebbert, CPOT, ABOC, is a certified paraoptometric and optician practicing in northeastern Nebraska. Tifosi Optics, Inc • 866.310.0996 • FOR THE SUPERFANS Wearers can shatter running or cycling records—but not their lenses—with Tifosi Optics' sunwear. closeup Mira Mira Marzen Synapse Synapse

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