Vision Care Product News

MAY 2017

Product information for optical people.

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Page 35 of 83 VCPN 34 May 2017 Eye we a r & Fa s h i o n Saltwater, blinding sun glare and flying ocean debris can make for a challenging day on a boat catching fish. With its "Born on the Water" tagline, there's no mistaking that Costa is a go-to brand for anglers. e company's new Sunrise Silver lens, which is ideal for dusk and dawn performance, comes in vari- ous Core and Lifestyle frames such as Blackfin, Isabela and South- point. is Sunrise Silver Mirror lens allows 30% light transmission versus the typical 10% to 12%. Recognizing the distinct needs within fishing styles, Oakley has Prizm polarized lenses for shallow and deep waters. e Prizm shal- low water is designed to enhance greens and coppers while keeping whites bright, making it easier to see hiding spots and into the shad- ows. Deep water filters out shades of blues that tend to overwhelm an angler's vision on more open waters. is lens enhances greens and reds while keeping whites bright in order to catch flashing fish and see below the surface. Columbia's Stealth Lite from Marchon features hydrophobic, polarized lenses, a lightweight in- jected frame for long-lasting com- fort, rubber nosepads embedded in the frame, an omni-wick evap- oration pattern inside temples and a PFG cable/leash that fits into holes at the temple tip. Wiley X's Gravity04 with Filter 8 polarized lens technology for fresh and saltwater anglers comes with a removable foam facial cavi- ty seal that blocks light from every angle and prevents flying objects from getting into the eye. e green tinted lens and blue mirror coating give anglers visual clarity to see fish and bottom contours. e Angler from SPY comes with a bronze, polarized, black- mirrored lens that allows anglers to fight the glare from the water as well as the bright sunlight. Gray green, bronze, and bronze with po- lar green are lens options depend- ing on the frame color of choice. Under Armour's STORM lens repels saltwater, bug spray and sunscreen. e newest style, UA STORM Polarized Force Mul- tiflection, has a host of benefits including a mirrored lens coat- ing that lowers light transmission and adds a layer to protect against scratches and smudges. Michelle Titzkowski is the practice manager at Vision Clinic Dr. Savin and Associates in Racine, WI. Michele Silver is managing editor, VCPN. WHERE TO FIND IT: adidas eyewear 800.626.8684 • // Aspex Eyewear 800.277.3979 • // ClearVision Optical 800.645.3733 • • // Costa 800.447.3700 • • // Eyeking LLC 866.393.5464 • // Liberty Sport 800.444.5010 • • // Marchon Eyewear 800.645.1300 • • // Oakley, Inc. 800.733.6255 • // SPY 800.779.3937 • // Wiley X, Inc. 800.776.7842 • • Wiley X Eyewear Edwin Evers wears Oakley Costa; Sunrise Silver Marchon Holbrook Prizm Deep Polarized Columbia Stealth Lite Hilary Hutchinson Fly Fishing Pro, The Cut by Costa Elite Angler

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