Vision Care Product News

MAY 2017

Product information for optical people.

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Page 32 of 83

May 2017 31 VCPN BY MICHELLE TITZKOWSKI AND MICHELE SILVER Performance eyewear for golfing and angling is a critical piece of equipment, just like the right driv- er or rod, according to Terri Ossi Hannah, senior marketing man- ager for Costa. "Once these water enthusiasts try polarized sunglass- es they immediately see them as a necessary part of their gear versus an accessory for the day." Polarized lenses block blinding sun glare in addition to helping to see through the water's surface to the fish and contours below, ac- cording to Rob Maser, commer- cial sales director for Wiley X. Anglers also face multiple safety issues. "Fishing can be harmful to the eyes due to direct sunlight, reflected light off the water, lures and hooks that spring unexpect- edly from the mouths of fish into the eyes, not to mention wind and debris that can be hazardous when traveling in a boat at high speeds across the water," Maser pointed out. "ANSI Z87.1 safety rated frames and lenses will pro- tect from unexpected impacts." When it comes to golf, optics and protection play an important role in eyewear selection, accord- ing to Carmine DiChiara, VP of product development for Liberty Sport. "Contrast from the tint of the lens as well as UV protection are crucial to vison performance. Fit, wrap and comfort of the frame play a key role in long duration wear and element protection," DiChiara said. "is is a growing category due to an increase in the Baby Boomers in the U.S. as well as climate, making the opportunity to provide a unique eyewear solution to golfers and for ECPs." IN THE U.S., MORE THAN 25 MILLION PEOPLE AND APPROXIMATELY 47 MILLION ANGLERS ARE LICENSED TO AND THEY ARE EXTREMELY PASSIONATE ABOUT THEIR RESPECTIVE SPORTS. COMPETING ON THE GOLF COURSE OR THE OPEN WATER—FOR BOTH PROFES- SIONAL ATHLETES AND WEEKEND WARRIORS—REQUIRES UNIQUE LENS AND FRAME REQUIREMENTS THAT GROW MORE TECHNOLOGICALLY SAVVY BY THE SEASON. Eye we a r & Fa s h i o n

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