Vision Care Product News

MAY 2017

Product information for optical people.

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Page 14 of 83

May 2017 13 VCPN YOUR TOTAL OPTICAL PRODUCT RESOURCE On the Cover For wearers who are passionate about sports and have a commitment to precision, the Bollé brand will be a winning fit. Authentic performance features and casual styling make the Bollé Sport Lifestyle collection the company's most versatile line. New models for 2017 reflect contemporary shapes and exciting hues. Additionally, there are fresh styles for two subcollections: water sport (Whitecap, Flyair, Flash with B-Clear lenses in Trivex and hydrophobic and oleophobic coatings) and golf (Flash, Flyair and Attraxion with exclusive Modulator V3 Golf lenses). The Water Sport sunglasses are offered with Inland Gold, for low-to-medium light, or Offshore Blue, for the harsher light of open water. Model is wearing Bollé 527. Bollé • 800.222.6553 • "While our sunglasses are sold in a broad range of retail channels, a significant part of the Bollé strategy has been to focus closely on the needs of vision care profes- sionals. A tangible result of this strategy is that the vast majority of our frame styles, whether performance sport or lifestyle, are compatible with the Bollé B-Thin Active Design Rx Program. " Gernot Trebsche, senior global director, Bollé Being Social EXPO EXTRAVAGANZA FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM VCPN's Facebook followers got to see the staff's real-time, up-to-the-minute reports from Vision Expo East, from video demonstrations to snapshots of innovative products and eyewear to events like Safilo's Women in Optics breakfast. GOING GAGA FOR GWEN FACEBOOK.COM/ VISIONCAREPRODUCTNEWS.COM Our April issue featuring the new gx by Gwen Stefani juniors collection was a monster hit—and one of our most popular posts ever—among fans of the singer and ECPs alike. TABLE OF CONTENTS UPFRONT VIEWS 18 THINK ABOUT YOUR EYES Guest Editorial by Ann Hoscheit, OD, and Sandi Farnham, OD 22 PRODUCT BUZZ 24 NOTEWORTHY Paired Production 26 ONE-TO-ONE Tove Fritzell, Bollé global manager for Vista Outdoor 28 EYEWEAR & FASHION One if by Land…Two if by Sea by Michelle Titzkowski and Michele Silver 31 Ciao (Hello) from MIDO 36 For The Superfans by Jill J Luebbert, CPOT, ABOC 38 Frame Front It's Easy Being...Greenery 40 Panorama All About Optimism 42 NEW 44 Vision Expo Review: Up Close and Personal by Michele Silver 50 40 36 34

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