Vision Care Product News

APR 2016

Product information for optical people.

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Page 29 of 115

VCPN VISIONCAREPRODUCTS.COM 28 // APRIL 2016 Want your eye care Facebook page updated weekly for free? Take Patient Education to New Heights's Eye Health News Feed… • Generates interesting, patient-friendly eye health news and information for your page. • Posts automatically on a weekly basis on behalf of your page. • Keeps your page up to date and engaging, so patients will visit again and again. • Lets you concentrate on creating practice-specifc posts and promotions. • Is totally FREE. Learn more: is a Supporter National Sponsor of Optometry Giving Sight. © 2016 Access Media Group LLC. All About Vision and are registered trademarks of Access Media. VIEWS Is Your Working Life Meaningful? does your optician have, your opto- metric techs, your lab person, your front office person, your docs? To help make working life great and meaningful, start by having your team read and understand your office's pur- pose, what meaningful services it pro- vides and how they fit into achieving those goals. Feeling passionate about what they do and having a sense of belonging will make your office's goals worthwhile to them. In his book, Good to Great: Why Some Companies Make the Leap... And Others Don't, James C. Collins observes, "Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don't have great schools, princi- pally because we have good schools. We don't have great government, prin- cipally because we have good govern- ment. Few people attain great lives, in large part because it is just so easy to e m a i l m e a t e d @ v i s i o n c a r e p r o d u c t s . c o m ED De gennaro Most people thrive in their work when they know they have control over some meaningful aspects of it. settle for a good life." Collins continues, "For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work." How many of us can claim that our work- ing life is meaningful? Far too often, people are in jobs that give them little meaningfulness. Most workplaces have rules that dictate exactly what should be done and how to do it. People are hired for a particular posi- tion but are not encouraged to create or innovate. Instead, they are asked to follow the rules or suffer the con- sequences. In most optical offices, there is little room for promotion or advancement, and this includes every- one. These ingredients create a recipe for mediocrity. What route toward advancement Most people thrive in their work when they know they have control over some meaningful aspects of it. Sure, you can get exactly what you want from most employees when you tell them exactly what to do, but you'll never get their best because they're waiting for you to tell them what to do. An important element in a mean- ingful work environment is authority. Too often we delegate responsibilities to people without also giving them authority. In this scenario, they ask someone to do something but can't get them to provide it because they don't have the authority to back up what they asked for. The result is anarchy. A person's working life can be very meaningful, but it takes owners/ managers who know how to facilitate it, not stifle it, and it takes employees who are not afraid to embrace it.

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