Vision Care Product News

JUL 2017

Product information for optical people.

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28 July 2017 By Michele Silver Maui Jim prides itself on craing a stellar product—and it won't cut corners, even in tough times. e Hawaiian-vibing brand located in one of the most non-tropical towns, Peoria, IL, was among a small group of U.S. companies that managed to thrive during the 2008 recession, as a direct result of smart decision-making and planning. So when demand arose for ophthalmics, which officially launched in January, the company spent years developing a frame col lection that would reflect its commit- ment to the lens experience. "e inspira- tion came when Walter [Hester, CEO] was traveling around the world and consistent- ly heard that eyecare professionals wanted us to make optical frames and lenses," said Jay Black, vice president of global brand marketing. "ey wanted us to bring sun- glass excellence to ophthalmics." Maui Jim delivered. And the company broke some of its own production speed records. e lenses are produced in its own lab in Peoria with hydrophobic, oleophobic, anti-reflective and Clearshell coatings as well as UV protection and sat- in edge treatments. Material options com- prise indexes of 1.53 (Trivex), 1.58 (poly- carbonate), 1.60 and 1.67; there is also a proprietary 1.67 HEV blocking lens. "We don't require that ECPs use our lab. But once they try it and see the ease of dispensing—that's where we will see the accounts using our lab more and more," Black said. "We don't have a la carte pric- ing, and we are using all the best coatings." en there's the frames. ey are awash in colors of sea glass—a regular sight on the beaches in Kaui—in emerald green, aqua, cobalt blue, amber and sea foam. Each de- sign in the Kapa collection captures deli- cate patterns in that Hawaiian tradition of creating patterns on the robes of royalty. In terms of sales feedback thus far on the collection, Black said one statistic has been a standout: the number of patients purchasing the eyewear who are brand new to Maui Jim has been 20% higher than projected. "ere is an ease of doing busi- ness with us," he stressed. "We make a pre- mium product that is lightweight and has a great fit, and you are also getting the best company backing the whole experience." Maui Jim, Inc. 888.666.5905 • Maui Jim, Inc. 888.666.5905 • e self-proclaimed "sunglass company" meets—and ceeds— the ECP call for ophthalmics with its frame-with-lenses packaged collection. e self-proclaimed "sunglass company" meets—and ceeds— the ECP call for ophthalmics with its frame-with-lenses packaged collection. Mahalo, Maui Jim Mahalo, Maui Jim

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