Vision Care Product News

APR 2016

Product information for optical people.

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save time and provide a professional demonstration that gets the point across visually and audibly in an en- tertaining way, look no further than the lens modules that today's digital eyewear measuring and selection de- vices contain. These electronic measuring de- vices are not only impressive to pa- tients, showing we are up to date with advancements in technology. They also give us access to more advanced customizable lenses, better frame ft, preview frame and lens appearance to the patient, an educational platform/ device and in some cases a means to How many times a day do you de- scribe anti-refective lens treatments for an eyewear patient? How about anti-scratch treatments, polarized lenses, photochromics, impact re- sistance and a host of other add-ons? Demos are an important part of the eyewear recommending process. To bill insurance for additional service, increasing practice revenue. Many practices overlook the value of these systems being used as an edu- cational tool. These devices can play a crucial role in educating the patient about their lens options. This is a sure way to increase premium product VCPN VISIONCAREPRODUCTS.COM 98 // APRIL 2016 SHOW, DON'T TELL BY MARK JOHNSON, ABOC, NCLC, LDO LENS DEMOS BOOST UNDERSTANDING, CONFIDENCE AND PERCEIVED VALUE OF PREMIUM PRODUCTS. Bu s i n e s s S o l u t i o n s Smart Mirror from ABS, Inc.

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