Vision Care Product News

APR 2016

Product information for optical people.

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F & E 58 // APRIL 2016 VCPN: How did you enjoy Paris Fash- ion Week? Iris Apfel: Oh, it was fabulous! It was unbelievable. I was treated like a rock star and the Queen of England. The American Ambassador gave me a par- ty at the embassy residence, which was fabulous. VCPN: What were some of the factors that made Selima Optique an ideal partner for the sunglass collaboration? Apfel: She has a lot of style and taste and she also understands big glasses. She had a pair that was a little bit dif- ferent from mine but just perfect. We chose the colors and it was a very pleasant arrangement. VCPN: When did you really start to embrace eyewear as a fashion acces- sory? Apfel: When I was a little kid, I always fancied spectacle frames and I used to creep around all kinds of fea mar- kets. Whenever I saw some frames I liked–you know, they didn't cost very much – I bought them and put them in a box. As I grew, occasionally I would take them out and try them on. And I thought, my God, they're a wonderful accessory! So sometimes I wore them without any lenses just for fun and everybody laughed a lot. When I fnally needed glasses, I decided, well, if I'm going to wear glasses, I want to wear glasses. So I picked the biggest frame I had and I had lenses put in them. Everybody would remark about the size because they were so unusual back then and they'd say, 'Why do you want them so large?' It got me crazy, so fnally I said, 'The bigger to see you!' That shut them up! I had no reason for a trade- mark, but everybody says that's what it has become. VCPN: What's your take on following trends? Apfel: I don't pay any attention to those. I do whatever I feel like. If I see something that I feel good about, I try it. I'm very anti-trend. VCPN: Tell me about your favorite activities that you selected outfts for 'Iris Takes Paris'? Apfel: There was going to a fashion show, going to the museums, taking a ride on the Bateaux Mouches, go- ing to the opera, going out for a great dinner, having cocktails, going to the [Marseilles Pouche]. Known for her oversized round glasses, chunky statement jewelry and global wardrobe choices, Iris Apfel has been part of the fabric of Ameri- can fashion for more than fve decades. A student of art history, she and her husband Carl ran a textile company for more than 40 years and afterwards, they worked on several design restora- tion projects at the White House for nine presidents including Reagan and Clinton. Her international travels ex- posed her to artisanal clothing that also became part of her trademark look. Apfel is the subject of a documen- tary by Albert Maysles called Iris that premiered at the New York Film Fes- tival in October 2014. With her latest venture, a sunglass collaboration (see right) with Selima Salaun and Paris de- partment store Le Bon Marche, called Iris Apfel x Selima Optique x Le Bon Marche, this "rare bird" (Rara Avis, the name of the 2005 Metropolitan Art Ex- hibition showcasing her unique style is also the name of her clothing and ap- parel collections) continues to stay in the forefront of fashion. Apfel also designed a showcase with her vintage clothing called "Iris Takes Paris;" she chose her 10 favorite ac- tivities and places to visit in the City of Light and created an ensemble for each one. VCPN had the honor of speaking with the 94-year-old frecracker. VCPN: What do you think are the three most important accessories that a woman should own? Apfel: It depends upon the woman, but jewelry is the most important ac- cessory for me. I fnd jewelry extreme- ly transformative. If you have a simple architectural outft, a little black dress, a black sweater and a skirt, you can go from morning to night and if you change your accessory, you'll have many different outfts. VCPN: Do you have advice for opti- cians when they are trying to help somebody select a pair of eyewear? Apfel: It depends upon the optician and the client. The optician [should learn about] the client's lifestyle. I think they should help them get a pair of glasses that suit their face and not what the trend is. Eyewear should be attractive on the person and appropri- ate for the outft. The Master Mix & Matcher

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