Vision Care Product News

APR 2016

Product information for optical people.

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WHERE TO FIND IT: L'Amy America 800.USA.LAMY • lamyamerica.com // Marchon Eyewear 800.645.1300 • marchon.com // Marcolin USA 800.345.8482 • marcolin.com // Oakley, Inc. 800.733.6255 • oakley.com // Zyloware Eyewear 800.765.3700 • zyloware.com ality to Rx eyewear with a fashionable take on the classic statement frame. "The entire collection is designed for those who live an active lifestyle and are looking for versatile frames that com- bine style with performance features," said Will Conk, category product manager, Rx Frames. "Oakley frames provide all day comfort and durability with optimized ft technology." YOUNGER AT HEART The Champion collection from L'Amy America also boasts a number of pro- prietary materials that maintain a high degree of comfort. Frames are made with PowerLite injection-molded plas- tic, a super lightweight, and extra du- rable TR90 material and C-Tech Alloy, a corrosion-resistant, featherweight blend of metals with superior tensile strength. The new comfort-driven styles from Skechers by Marcolin deliver trend- right designs such as two-toned rubber tips, colorfully etched details and retro silhouettes. Fashion and form combine in SE3175, which is constructed from ULTEM, a lightweight, durable and fexible TR90 resin. Sleek temples are space and longer temples. "Shaquille O'Neal Eyewear is an ath- leisure-based line highlighting sporty yet fashionable eyewear at an afford- able price point with sizing to ft every man, whether average-sized or Shaq- sized!," enthused James Shyer, co-CEO/ COO. "Shaquille O'Neal is a perfect ad- dition to the Zyloware family, and now is an exciting time to launch eyewear as the Shaq phenomenon is impacting so many new fashion categories," stated co-CEO/president Christopher Shyer. SLEEK AND FUNCTIONAL Targeted towards the modern, tech- savvy male, the Flexon Pivotal Force series from Marchon Eyewear has been designed with a hinge mechanism that mimics the movement of a lever as it pivots around the axis point and inter- locks with the open endpiece construc- tion. Inspired by fundamental, simple and compound machines in the design process, the integration of the endpiece and temple creates fuid movement and a sleek aesthetic. Three new styles in both full-rimmed and semi-rimless models feature a direct soldered Flexon bridge and new TR-90 temples that al- low for a variety of colors. Oakley introduces three ophthal- mic models for 2016: the Milestone 3.0, Splinter and Reversal. Milestone 3.0 is ultra-thin yet robust in a square shape with sports temples. Splinter in- corporates a square shape and design inspired by Oakley's Silver sunglass equipped with sports temples. Both are constructed with Nan0Matter, an innovative industrial design of thin cross sections and no-slip-grip Unob- tainium earsocks to keep the frames in place. Reversal brings style and person- detailed by the brand's printed "S" logo and equipped with rubber grip tips in two-tone colorations. Kendra Klapheke, MEd, is the offce manager and frame specialist at St. Matthews Vision Center in Louisville, KY. Michele Silver is managing editor of VCPN. VCPN VISIONCAREPRODUCTS.COM 54 // APRIL 2016 Skechers SE3175 from Marcolin Flex-on Pivotal Force from Marchon E1062 (red) E1061 (blue) F & E Champion CU100601 from L'Amy America

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