Vision Care Product News

APR 2016

Product information for optical people.

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VCPN VISIONCAREPRODUCTS.COM 26 // APRIL 2016 APRIL 2016 Volume 16, Issue 4 EDITORIAL STAFF Editorial Director John Sailer • js@visioncareproducts.com Director, Professional Content Ed De Gennaro, MEd, ABOM • ed@visioncareproducts.com Managing Editor Michele Silver• ms@visioncareproducts.com Senior Editor Joanne Van Zuidam • jvz@visioncareproducts.com Contributing Editor Rachel Bozek Vice President, Design Jane Kaplan • jk@visioncareproducts.com Assistant Art Director/ Digital Content Coordinator Andrew Jackson • aj@visioncareproducts.com Production and Web Manager Anthony Floreno • af@visioncareproducts.com Contributing Writers Steve Curry, Diane F. Drake, Mike Frandsen, Joy Gibb, Mark Johnson, Kendra Klapheke, Kat Leek-Tedeschi, Robert Lerose, Jill J. Luebbert, Richard W. McCoy, Jackie O'Keefe, Kim Pickett, Samantha Toth BUSINESS STAFF President & Publisher Frank Giammanco • fg@visioncareproducts.com Executive VP & Associate Publisher Shawn Mery • sm@visioncareproducts.com Director of Sales Janet Cunningham • jc@visioncareproducts.com Vice President, Marketing Debby Corriveau • dc@visioncareproducts.com Vice President, Operations Sharon O'Hanlon • so@visioncareproducts.com Subscriptions sub@visioncareproducts.com YOUR TOTAL OPTICAL PRODUCT RESOURCE TABLE OF CONTENTS VISION CARE TECHNOLOGY What's Available in Photochromic Lenses 83 Children Need Photochromics As Much As Their Parents 88 What You Don't Know About Tracers 90 Lens Processing Exposed 94 A Match Made in Edging 97 BUSINESS SOLUTIONS Show, Don't Tell 98 Measuring Up 100 A Better Reception 103 Good Blue Light Gets The Green Light 104 Social Media Advisor Online Communication Etiquette 106 NEW 107 LOOKING BACK 30 Years Strong 112 VISION EXCHANGE Classified Advertising for the Optical Industry 108 ADVERTISERS' INDEX Advertisers' Contact Information 107 BEING JOHN VARVATOS First Vision Media Group's Frank Giammanco talks fashion, music and eyewear with the menswear designer who walks to his own beat, John Varvatos. Listen to the podcast at totallyoptical.com/ podcasts and read the interview in our Fashion Trifecta story beginning on page 56. ONLINE 58 AFTER VSP'S 'EYES OF HOPE' HELPED ONE MILLION PEOPLE, THE COMPANY COMMITTED TO REACHING 1M MORE 88 103 90 112

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