Product information for optical people.
Issue link: http://vcpn.epubxp.com/i/660898
LOOKING BACK THIS IS WHERE THE HEADLINE GOES Hyman Moscot, an Eastern European immigrant, first sold readymade eyewear from a pushcart on Orchard Street in New York City's Lower East Side in 1899. By 1915 he had built up a loyal customer base and opened his shop, MOSCOT'S, at 94 Rivington St. This business has not only survived 100 years, it has thrived; today there are three locations in Manhattan, and the handmade eyewear with real hardware and hinges that are riveted through the temple and frame fronts is sold at high-end optical shops and retailers as well as online. "We are 100% authentic—a heritage brand, with a family story that continues to evolve," says Harvey Moscot, OD. "We stay true to the values that our generations before us subscribed to, and we strive to deliver the best customer experience on all fronts." He adds that Zack, a fifth-generation Moscot who is a formally trained product designer, will be spearheading frame designs. While the Rivington St. location no longer exists, MOSCOT'S continues to evolve for future generations. Hyman Moscot probably never dreamed that his business would celebrate this incredible milestone. VCPN VISIONCAREPRODUCTS.COM XX // JANUARY 2016 VCPN VISIONCAREPRODUCTS.COM 112 // APRIL 2016 1985: Leaders from The Vision Council & Reed Exhibitions (formerly Vision Industry Council of America and Cahn- ers Exposition Group) sign an agreement to own an annual optical show for three years. September 1986: The frst Interna- tional Vision Expo & Conference is held in New York City. 1987: The frst national marketing and PR program to promote Interna- tional Vision Expo & Conference is launched. 1988: The Vision Council and Reed Exhibitions purchase the Optifair from Gralla Publications, renaming it as Vision Expo East and establishing a West Coast show. 1988: Vision Expo acquires the Better Vision Institute (BVI) and assumes its PR program to encour- age more frequent eye exams. 1999: Travel pack- ages introduced for attendees. 2002: Expo launches Online Locator & Wayfnding Systems to assist attendees in navigating the show's growing exhibit hall. 2003: Vision Expo opens the frst Equipment & Tech- nology Pavilion. 2004: The Under- ground opens. 2005: International Vision Expo intro- duces its Afliate Partner Program to bring together professional asso- ciations, state opto- metric associations, colleges, alliances and charities to network and deliver education. 2005: Equipment & Technology Pavilion upgraded to create new pavilions for Lens, Processing & Technology and Medical Scientifc. 2007: Attendee Advisory Board and Conference Advisory Board created. 2009: The Vision Council & Reed Exhi- bitions renegotiate their partnership to jointly own, operate and promote Vision Expo East and West for 10 more years. 2009: Vision Expo launches Travel Ease to ofer discounted transportation, hotel rates and entertain- ment specials. 2011: "TweetUp" gathering hosted by Alan Glazier, founder of ODs on Facebook. 2012: The frst ODs on Facebook Party hosted for 30 guests; today more than 700 ODs attend this popular event. 2013: Think About Your Eyes launches as a national con- sumer education ini- tiative to encourage people to receive regular eye exams. Vision Expo signs on as a proud supporter of the program. 2013: Vision Expo and the British Contact Lens As- sociation sign an agreement to host a two-day Global Con- tact Lens Forum. 2014: Vision Expo launches its Young Professionals Club for ODs, opticians and other industry professionals prac- ticing for fve years or less. 2015: Visionaries Campaign launched to highlight indi- viduals and groups making a diference for the eyecare pro- fession. The website of VisionariesCom- munity.com estab- lished. LOOKING BACK LOOKING BACK 30 YEARS STRONG: VISION EXPO MARKS ITS MILESTONES